While financials, purchasing histories, and existing contracts and licenses certainly matter a great deal to potential buyers, they’re not the only things that influence buyers’ purchasing decisions. At their cores, most people are visual people. An off-putting or unkempt storefront can put a bad taste in their mouths even if your pawn shop’s success is well documented. At the same token, a pleasing or appealing storefront can help instill a positive impression of your pawn shop.
A visually appealing storefront can benefit you long before a potential buyer steps foot on your property. Chances are that any serious buyer will view pictures before they trek out to your store. In order for your pictures to look great, your storefront has to look great.
In an Examiner.com article on architectural photography, freelance photographer JoAnne Collinson states that it’s best not to take “the viewer’s eye away from the main subject.” To keep potential buyers’ eyes on the prize, take a good look your storefront as well as at the buildings or spaces that surround your shop before you take pictures (or hire a professional to take pictures).
What can you do to make your storefront stand out? Do you need to repaint your building? If you can’t repaint, can you add eye-popping color and graphics to your store windows?
In her article, “Curb Appeal: How to Get Customers Through Your Front Door,” author Stephanie Bond recommends having: a well-maintained parking lot, professionally-lettered windows, easy-to-read storefront signage, a colorful storefront, using pictures and objects to create additional appeal, and having clean windows and uncluttered displays. All of these things can help make your pawn shop pop—in pictures and in person.
Thinking of selling your pawn shop? Don’t underestimate the power of your pawn shop’s storefront. Having a welcoming storefront can not only help you market your pawn shop to potential business buyers, but help you bring in more customers as you prepare to sell your business. It’s a win-win!
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